Client's love quality. So, in our service industry, what is quality? The heart of a product's quality is its structural integrity. It doesn't fall apart. It is integrated and the integrity of its parts allow it to perform as designed. The heart of service quality is also integrity, but the elements are differnt. Your "service" is your promise to perform a task. The integrity of a service is the integration between the word and the deed, between your promise and your performance. When they match, you have integrity. INTEGRITY is QUALITY.
Clients choose among the service providors who they believe they can trust. Integrity. Hire for it, demand it of yourself and your team and most important, deliver it consistantly.
