Own Your Business Tip: Retention from Ken Lundin



Own Your Business Retention through Lasting Impressions
                                       from Ken Lundin   
    
Customer Retention is often best built by leaving a great last impression.  Every last impression leaves an imprint on the history you have with a client from the first impression you made forward.  Leave a trail of lasting impressions which build on each interaction you have with a customer or client.  Are you the person who delivers the value that your company promised?  Here are some tips to get you going on your retention journey:

1.    Do you really know your client’s expectations and quantitative measures they will use to show achievement?  This is the foundation for all future interaction with your client.

2.    Each and every meeting you have with your client you need to leave tangible value behind (the last impression).  Did you solve a problem? Did you give a new idea?  Did you offer a new perspective for what was important to your client?


3.    Did you provide information, options, and potential alternatives which build your competence, engagement, and expertise in the eyes of your client.  Possibilities often can create optimism when immediate solutions are lacking.

4.    Improve your listening when meeting with clients.  Listening conveys thoughtfulness, empathy, and understanding which most clients’ value.