Client Retention begins with
Preparation and a Plan
In
this world of increasing acquisitions and mergers our client base can slip away
quickly if we are not doing our due diligence and homework. Are we supporting our clients with ideas and
options? Do we regularly communicate
those and or report on the status of goals?
Retention is about presenting options and innovations that become
workable solutions in any business. So
here are three ideas to help you drive retention with your client
organization.
- Put your plan together before you meet with or discuss things with your client or their team. If you have a plan you can be flexible and decisive on your feet and still address their needs & wants as well as your own
- Being prepared sends a message of competency, which builds respect and credibility that give you an edge.
- Doing your homework helps you head off the unexpected problem or monkey wrench that somebody can throw into the discussion.